How Hiring a Magician Like Nathan Nickerson Can Boost Fundraiser Attendance, Participation, and Donations
Planning a successful fundraiser is no small feat. Between organizing the event, promoting it, and engaging your guests, your team works hard to meet fundraising goals. But one powerful way to energize your next event—and make it truly unforgettable—is by adding a live magic performance. Magician Nathan Nickerson has helped countless organizations transform their fundraisers into engaging, profitable, and memorable evenings. Here's how bringing a magician on board can help increase your attendance, participation, and donations—and how the performance fee can even become a covered cost or sponsorship opportunity.
🎩 1. Draw a Bigger Crowd
Let’s face it: people are more likely to attend an event that promises something exciting and different. Live entertainment like a magic show adds that extra “wow” factor that sets your fundraiser apart from other charity events.
Broader Appeal: Magic appeals to all ages, making your fundraiser family-friendly or engaging for a wide audience.
Pre-Event Buzz: Promoting a professional magician like Nathan Nickerson gives your marketing team fresh content for social media posts, email blasts, and press releases.
Word of Mouth: Guests are more likely to spread the word when there's unique entertainment involved.
✨ 2. Engage Your Guests for Greater Participation
An engaged audience is a giving audience. A magic show does more than entertain—it breaks the ice, creates laughter, and encourages interaction.
Interactive Performances: Nathan's interactive style can get guests participating during the show, warming them up for your silent auction, paddle raise, or donation appeal.
Smooth Transitions: Magic acts can be strategically timed between fundraising activities, helping keep the energy high throughout the evening.
Memorable Moments: People remember magical experiences—and when they leave with positive memories, they’re more likely to support your cause again.
💸 3. Inspire More Generous Donations
When your guests are entertained and emotionally connected, they’re in the perfect mindset to give. A magical performance creates an uplifting atmosphere that opens hearts—and wallets.
Magician as Host or Emcee: Nathan can also serve as your event’s emcee, creating seamless transitions and helping amplify your fundraising calls to action.
Customizable Messages: Magic effects can even be customized to highlight your organization’s mission, subtly reinforcing your cause during the show.
🤝 4. Turn the Performance Fee Into a Sponsorship Opportunity
Concerned about the entertainment budget? Here’s the good news: the magician’s fee doesn’t have to come solely from your fundraising proceeds. Consider positioning the entertainment as a sponsorship opportunity.
Branded Sponsorship: Offer your corporate sponsors the chance to be the "Entertainment Sponsor" for the evening. Their support covers the cost of the magic performance, and in return, they receive branding on promotional materials, social media shout-outs, and recognition during the event.
In-Kind Donations: Some businesses are happy to cover event entertainment as an in-kind donation, which can be tax-deductible.
Ticket Tiers: You can even build the entertainment into VIP ticket packages, giving premium guests front-row seats or special meet-and-greet access with Nathan.
🎟️ 5. Make the Cost a Covered Expense
Beyond sponsorships, there are other ways to cover the magician’s fee:
Include it in the Event Budget: Factor the performance into your initial budget as a planned investment in boosting attendance and engagement.
Underwriting: Approach a donor to underwrite the entertainment, giving them a special acknowledgment at the event.
Ticket Sales: A well-promoted magic show often attracts enough additional guests to offset the entertainment cost through ticket sales alone.
✉️ Ready to Add Some Magic to Your Fundraiser?
A magician doesn’t just fill time—they help fill seats, hearts, and donation buckets. Whether you're hosting a gala, a community fundraiser, or a charity auction, Nathan Nickerson’s unforgettable performances will help your event shine.
Contact Nathan today to discuss how to make your fundraiser a magical success.